Secondly, the game is so stupid (only The Kids will understand), and features so many stupid things that The Kids so obviously love because they spend all their money trying to be like/look like/sound like the stupid things, that its success is assured. ![]() EA could have put Harry's kickable face on 10 million cottage cheese cartons with biro and called it a video game and it would have sold faster than the 'special' punch at village fetes. There are only two ways games like Def Jam, of which Fight for New York is the second in the hip hop fight series, will ever be successful.įirstly, the game is a big budget version of a tried and tested brand. ![]() Adults trying to be 'down' with them is quite possibly the most dangerous media event of any company's life, and if any attempt is ever made to do so, you'd better make damn sure you know what you're doing.
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